OLA cabs is a global ridesharing app with a mission to build mobility for a billion people. Based in India, Australia, New Zealand and the UK, OLA is redefining mobility with its fleet of vehicles.

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With the ask to design the social media for it, we focused on Instagram, with 79.6K followers engaging with the platform. Developing different concepts based on season and stories, we created illustrative stories that capture the daily routines of people encouraging them to call an OLA, when they need it the most.